Acne Studios launch new Autumn/Winter 2015 Ad Campaign.
Acne Studios, one of our favourite fashion labels from Sweden has recently launched its new advertising campaign by photographer Viviane Sassen. The groundbreaking label is continuing its collaboration with the renowned fashion and art photographer and the unique campaign is fronted by Frasse Johansson, 11-year-old son of Jonny Johannson, Creative director of Acne Studios.
"I've seen this new generation's attitude to fashion where the cut, the shape and the character of the garment is the crucial thing, rather than seeking approval from society or to follow set norms. I immediately pictured Frasse, since he embodies this new breed in me. I asked him and I'm happy that he wanted to be part of the campaign," says Jonny Johansson.
Watch out for the campaign images in New York, London, Paris and Hong Kong as the new collection hits the stores.