The Albam SS16 lookbook moves away from the conventional full length shot straight in to the camera, possibly with some props and strikes out in to bold new territory. Shot by John Spinks it's refreshing in a lot of ways from how it's lit to the use of white space.
The London based brand shows a selection of their SS16 stock in it: technical looking outerwear is offset by soft revere collar shirts - that's the one trend to adopt now for spring and summer - and of course the denim. Albam has slowly gained a reputation for making great denim to match their 'modern crafted clothing' and heritage/workwear aesthetic.
Available at Albam online and there is a special collection to celebrate that they are now stocked at Mr Porter available, funnily enough, at Mr Porter. Titled Albam Alternate there are 21 pieces in the capsule; definitely check it out if you're the kind of person who likes an exclusive drop.