GROOMING By Belinda Morris
The men’s grooming market, as we’ve noted many times before, is getting pretty busy – there’s really no excuse not to look and smell gorgeous, with not a hair out of place. And it doesn’t have to cost a packet.
However… if something cheap and cheerful just doesn’t cut the mustard with you – either from the point of view of formulation and aroma or the aesthetics – then you’re going to have to seek out something a little more niche, a little more special.
Step forward then British brand Daimon Barber. Those of a discerning frame of mind with hair that requires particular attention, may already know the name for its comprehensive collection of pomades – they’ve been around since 2011 and have a loyal following from all over the world. But now the London-based business has come up with a Shaving & Beard Care and Skincare ranges.
The idea, says co-owner Steve Crosby, was to produce a luxury men’s grooming range that is innovative, effective, easy to use and – very important this – elegantly designed. “We believe that men’s grooming products can have sophisticated packaging design whilst still being masculine… we were keen to avoid the clichéd moustache motifs, monocles, penny farthings etc…” And it’s true –the textured matte packaging and simple dark bottles and tube with black labels, are very easy on the eye.
You may care only that the products do what they should do (from the Honeybee Complex & Propolis Face Wash (£18 -100ml) to the Protect & Restore Facial Concentrate (£40.00 – 45ml) which is a serum that doubles as a superior pre-shave oil. They contain natural oils and laboratory ‘actives’ to achieve results and have been formulated to glide on easily and absorb into the skin without leaving a tacky sensation.
But in case you would like the full low-down on the three skincare products (there’s also an Eye Cream and a Face Cream) and the five Shaving/Beard products (including Exfoliating Cleanser and Beard & Stubble Softener), then there’s a handy catalogue giving the full what? and how? of Daimon Barber.
Oh, and they smell great – which augers well for the five-strong eau de parfum range due out this September!