The Classic British Driving Loafer is Relaunched by Hugs & Co.
Hugs & Co. are relaunching their TS1 model ‘the British Driving Loafer’ and expanding their distribution to include wholesale - outside of their own e-commerce. These shoes are unique in that they use up unwanted tyres and are more environmentally friendly to make than regular footwear.
The fashion initiative has been designed by brothers and co founders of Hugs & Co. footwear Benjie and Hugo Davis.
Benjie Davis says ‘The words upcycled and repurposed previously haven't been associated with luxury fashion items, here at Hugs & Co. we’re taking steps to change that with the TS1 driving loafer.’ Hugo Davis commented ‘All too often the decision to select environmentally conscious components leads to a compromise in quality, here it actually enhances the product.’
Millions of scrap tyres pile up every year. Designed not to degrade they create long term damage to the environment. Waste tyres are often burned giving off toxic fumes. Alternatives for disposal are burying or highly costly and energy consuming methods to break them down. The TS1 repurposes this material and the simple process produces a tenth of the CO2 that new soles would to make.