One of our favourite brands, the rather cool A.P.C has opened a a new store within Dover Street Market. The space will be used to launch special APC collaborations, starting with a unique denim showcase.
Ten pairs of APC Butler jeans customised by Jean Touitou will launch the projects which enables fans of APC denim to recycle their old jeans allowing their jeans to be sold on to those who like the worn-in look. As we seem to live in our APC jeans this project is definitely worth investigating.
Alongside the denim project a limited run of APC raw denim will also be available, with a “Down By Law” sewn into the denim. ”Down by Law” means you earn respect for your work through hard work, as the denim fades the logo will become more pronounced.
In addition to Dover Street, the French brand has also opened a new and larger store at 15 Redchurch Street, London, E2.
For more information http://www.apc.fr