Image above via theculturetrip.com
Folk are one of those English brands that are really doing everything right, right now. For this season the menswear stalwart have looked towards Neil Beloufa's exhibition Counting on People. Beloufa is an artist who uses architectural style installations to show off his sculpture and video work. It is work that often features the information is shared and seen. For instance in one of two films that premièred at the exhibition at the Institute of Contemporary Art in 2014 tried to predict personality traits within a constructed environment.
You may now be thinking "Cool!" which it is, you may also be thinking "how will this affect the collection?" Well, it's hinted at throughout in the garments from architectural lines and linear sculptural shapes. Yellow and blues are vibrant and a stone repeats with a neutral off white. Textured knits come alive along with a jersey bomber. Most clearly you can see it in the lines of the navy jacket.