GAP LAUNCHES ITS FIFTH LIMITED-EDITION COLLECTION WITH GQ FEATURING THE BEST NEW MENSWEAR DESIGNERS IN AMERICA
Gap has launched its exclusive menswear collection of GQ’s Best New Menswear Designers in America. Celebrating the 10th anniversary of the program and its fifth year of partnering with Gap, this year’s collection features the best-of-the-best All-Stars who have gone on to build successful careers with their distinct take on American menswear.
“Gap is thrilled to celebrate this milestone and bring to life the visions of these talented designers,” said Wendi Goldman, executive vice president and chief product officer for Gap. “They are true All-Stars who have played an important role in shaping contemporary American style and we couldn’t be prouder to offer their signature takes on menswear with this new collection."
The fours designers selected for 2016:
(New York, established 2006, GQ Class of ‘07, ’11)
he beauty of Bastian’s clothes is that they can be remixed a hundred different ways. “It’s a great challenge,” Bastian tells GQ of creating his capsule collection. “It’s the difference between a novel and a good short story. They’re equally powerful.” But as the only designer to ever be given repeat recognition in the program (he participated in both 2007 and 2011), he was top of the list for this year’s All-Star roster.
(New York, established 1994, GQ Class of ’08)
Most designers build their collections and work their way up to opening a storefront. Steven Alan did it backward. The clothes he did make (shirts, mostly) were basically private-label pieces to fill his own shelves. He opened a showroom in 1997 and gradually diversified: a striped tie here, a polo there, until he was a capital-F fashion designer. Today he’s a one stop shop with everything from shirts and shoes to sunglasses and watches, all stocked next to those under-the-radar brands he’s found through his travels. That collection-curation combo is a move many major menswear retailers have since borrowed—but nobody ever nails it quite as well as Steven Alan.
(New York, established 2009, GQ Class of ‘12)
Founded by Morgan Collett, Colin Tunstall, and Josh Rosen, Saturdays showed up out of nowhere, a magpie line that fathered all the style touch points of the moment: the surf-culture explosion, the shrunk-in-the-wash fit, and the crisp graphic designers aimed at city kids partying on the tiki-torched decks in Montauk and Malibu. What Saturdays does best, is make the brand feel like a way of life. From publishing their own in-house magazine to developing a coffee blend, their shops (now in New York, Japan, and Australia) feel like your most stylish buddy’s weekend home.
(Los Angeles, established 2012, GQ Class of ’14)
When Elliott first participated in the program just two years ago, he was working out of an apartment with three other guys, and the quartet has since revolutionized menswear with their side zip hoodies and tapered sweatpants. “One of the most incredible experiences of my life was going to the Gap near where I live in L.A. to look at my first GQ collection, and they didn’t have anything left,” reflects Elliott. He has since ascended to street wear-demigod status with his signature layered look, creating a style movement that is still gathering steam.