One of London's most innovative and unique menswear independent stores, Garbstore is celebrating ten years in the business with a pop-store in the Seven Dials area of Covent Garden.
For all sneaker fans, the new store will play host to exclusive projects with long-term partners, Reebok, who will showcase a rotating series of exhibitions throughout the tenure kicking off with The Next Step: Running Heritage, celebrating ten styles of the now iconic Reeebok Classics.
The Garbstore makes a welcome change to the large stores selling all the familiar names, here you can discover new talent, limited edition products and cool collaborations as well as sourcing some of the most interesting new labels from the UK and around the world.
Innovation has always been the key to the stores success, where you can discover brands from LA and Tokyo. The Garbstore has also collaborated with LA label, Surf is Dead, on a capsule collection of tees, hoodies and trackpants. Their iconic logo is reinterpreted, the Garbstore way, and combined with ‘call-girl’ graphics as inspired by London phone booths.
As this is a celebration of the past, present and future, the Garbstore Decade Tee Collection sees the store collaborating with some of the makers behind their favourite labels, featuring designs from Michael Koppelman, Brain Dead and Say Hello in addition to many more. A percentage of proceeds from sales will be donated to the Refugee Crisis – a global issue which is so prevalent at this time.
We are also very excited about the partnership with LA based label, Surf is Dead on a capsule collection of tees, hoodies and trackpants. Their iconic logo is reinterpreted, the Garbstore way, and combined with ‘call-girl’ graphics as inspired by London phone booths.
Garbstore.ten is open at 9 Earlham Street, London, WC2.