Made to Measure by Giorgio Armani
Giorgio Armani recently launched a new campaign collaborating with renowned actors Matt Bomer, Chen Kun, and Dan Stevens for his 'Made to Measure' service. Emphasising the relationship the celebrated designer has with the world of entertainment, the images are shot in black and white and capture the actors who all started their careers in television.
Giorgio Armani explains: ‘Made to Measure is a unique service designed for the most demanding customers: a tailored suit that follows the customer’s own body-lines, customised to suit individual tastes. I think of it as a tool for everyday use, suitable for all ages, all professions, in every part of the world. The three young actors represent so many modern men, natural and informal, with different cultures and backgrounds, with fast-paced, contemporary lifestyles that know what they want and make a smart choice in what they want to wear’
With the three actors all coming from different parts of the world, the collaboration represents the global reach of Giorgio Armani's, made to measure service. The actors all have great talent, style personality and character which is represented in the unique style of the campaign.
Dan Stevens most famous for his roles in Downtown Abbey and currently filming Beauty and the Beast, says: 'I'm truly delighted to be collaborating with Giorgio Armani, both personally and professionally. It's a uniquely excellent feeling wearing something that is made just for you.'