G-Shock x Alife collaboration.
The world's toughness watch, G-SHOCK has joined forces with uber cool New York based label Alife on a limited edition watch. For all Americanophiles the G-Shock x Alife collaboration is decorated with the patriarchal stars and stripes of the American flag. Inspired by American artist, Jasper Johns and his acclaimed flag paintings of the 1950's. Instead of using the traditional illuminating red, white and blue colour schemes, the watch is adorned with a muted version of the colour palette stimulating the technique that the artist used throughout his career to enhance the vintage effect of his paintings.
Along with the usual G-Shock technology that the watch brand is famous for the watch is water resistant to 200 meters, Auto LED, features 5 daily alarms, World time in 31 destinations and 48 cities as well as a stopwatch and 10 year battery.
"This design came about from the idea of representing where you are from. Alfie is and has always been a New York centric brand. For our newest project with G-Shock we decided that since this was a global product, let's represent the country rather the city we reside in." Says Rob Jest, founder of Alife.
The G-SHOCK x ALIFE watch will be available from 1st October, 2015 priced at £170, you better be quick as only 20 will be sold in the UK.