Hire a Classic Fiat 500 with Hertz in Italy This Summer.
Hertz Italy offers Customers Truly Electric Experiences This Summer With Bespoke Electric Conversion of a 1960s Classic; the Fiat 500 Jolly “Spiaggina” Icon-e by Garage Italia.
The exclusive tie-up offers Hertz customers an unforgettable “Made in Italy” experience with expansion of its Selezione Italia collection, the tailor-made Fiat 500 re-interprets the Swinging 60s Spiaggina as an all electric classic for the future. The Fiat 500 Jolly Spiaggina Icon-e is being launched as part of an exclusive tie-up with the iconic auto design house, Garage Italia.
The exclusive partnership gives Hertz Italy customers the unique opportunity to hire a reinvented, all-electric modern classic this summer – a once-in-a-life time experience bringing together the best of classic motoring and design, with a radical modern Garage Italia twist. Hertz chose the Fiat 500 Icon-e by Garage Italia, based on a vintage Fiat 500, adapted to become a playful, eco-friendly convertible, the custom-built Spiaggina features a rear-wheel drive electric retro-fitted motor, hand-woven seats in natural rope, and heritage bodywork, with matching rims completing the high-end finish.
Available to rent from July, the new launch sees the further expansion of Hertz’s successful Selezione Italia offering, which brings together the best of “Made in Italy” iconic cars and high-end personalised service, to create a bespoke, luxury motoring experience. Massimiliano Archiapatti, General Manager of Hertz Italy said: "We are very proud of this new initiative with Garage Italia, offering our customers a fun-to-drive, tailor-made electric Fiat 500 that sports true Italian flair. Selezione Italia is much more than a rental offer, it's a philosophy; it's the way we honour the relationship with our guests. In Italy we are proud of our traditions, of our distinctive culture that embodies authentic design, fashion, food, art, but most of all, hospitality – all embedded in Selezione Italia. We constantly seek new driving experiences for our customers, and with Garage Italia we can offer our guests something unique.” Enrico Vitali, CEO of Garage Italia: “
Customers choosing Selezione Italia benefit from a make-and-model guarantee – meaning that the car booked is the one they drive away with – combined with exclusive service and dedicated staff to offer a high-end rental experience. Selezione Italia is the latest example of Hertz’s commitment to meet every customer’s need including offering the best premium fleet options and luxury, tailored experiences across its markets.