The weekend just gone saw yours truly test out this year’s House of Peroni at Proud Archivist in East London. An homage to all things Peroni and Italian the house moves from place with each yearly version and has expanded year on year to become it’s biggest and best version this year.
If you are the kind of person who enjoys the things that Italy is known for then this is definitely a place for you. From the deli to the bar and then the private dining room the house uses the corner stones of Italian lifestyle and culture to create the theme for each room. They’ve had some guests step up to the plate as well withMissoni recreating the Italian herb garden of her youth with a sky that changes colour to reflect the season and the time all housed under a blue glass domed structure reminiscent of the sky.
With it being Peroni’s house the main attraction, depending on your preference also, will be the drinks. At this point I will defer slightly to my notes from the Negroni masterclass that I partook in: all of the drinks available were created by the team from the Artesian Bar at the Langham hotel. His name, which fell off the lips of the Italian staff as all one word, is Simone Caporale and he is, unequivocally, the best bartender in the world today.
For Peroni he has created a cocktail menu that leaves you rather spoilt for choice and at the same time, once choices are made leaves one left with a distinct thoughts of ‘you’re going to put that with that’. Sorbet, Aperol and an olive garnish? Allow me to assure you that it all turns out well. Six different negronis, each with a distinct flavour topped off Peroni and a cocktail where the flavour is painted on the bottom of the glass were highlights. Of course you can simply drink Peroni which after all, is a lovely on its own as well as as a part of these mixed drinks.
The venue also offers an Italian deli and a private dining area which has the feel of an Italian herb garden. It's worth noting at this point that the staff are in the very large majority Italian from the head of the taste experience, Francesco Mazzei of the Sartoria in Mayfair, to the waiters. The food is all on a southern Italian theme so there's a lovely risotto but also a rather good stone baked pizza.
Check the website out for the listing of events including some really great masterclasses, general tips on how to be more, and better, Italian or you could always just drop by - it's just on the canal by Haggerston.
Open 19 th May – 1 st July
Monday – Tuesday - closed
Wednesday to Friday – 5pm to 11pm
Saturday – 12 noon to 11pm
Sunday – 12 noon to 10 pm
Proud East, 2-10 Hertford Road, London, N1 5SH
No admission fee. 18+ only