By Belinda Morris
Ever so Humble
Ok, so this isn’t so much a grooming line as a beauty collection, but so what? We know that you’re confident enough in your masculinity to dabble in a little female pampering from time to time. And anyway, this new range, brought to you by Kate Humble (TV’s wildlife presenter, she of the fresh face and tousled blonde locks) deserves a mention because a) the products are great b) it’s a good story and c) well… c) because we like her.
She spent a day explaining her new venture to groups of beauty editors (and she wore not a scrap of make-up while doing so – brave) and it was clear that this was an enterprise of her own making. No front woman-only nonsense. She has, apparently, felt bad that when on location in far-flung locations (like Nepal or the Gobi Desert) that she’s been unable to use completely natural, biodegradable shampoos and body washes. Having looked everywhere for such products and drawing a blank, she decided to develop her own range.
The result is Humble (great name), an eco-friendly brand with sound green credentials. She even had to compromise on certain packaging details to ensure that every last component was biodegradable. There are two scents – both are pretty subtle although one, admittedly, is pretty feminine. However, Sweet Pea and Verbena has a fresh citrusy edge to it, with earthy notes and, to my mind, could be worn by men as well as women. Certainly the simple brown glass bottles have a certain non-gender specific look to them, should things like that matter to you.
Ingredients are sustainably-sourced and carefully-selected to minimise the impact on waterways. And, of course, there are no parabens or sodium laurel sulphates. I’d definitely recommend the hand-cream – it works without leaving a sticky residue.
Available from Waitrose nationwide. Prices from £8.00.