Jocks & Nerds is a very cool magazine. Farah has maybe seen a little bit of a slide from what it once was but they are still making clothes for chap who's dressing smarter than most. For this little short they have followed three different creatives about for a day to show how they wear their Farah jeans/trousers/chinos.
The little golden F logo has been around from the 1960s when the permanently pressed trousers made it across the Atlantic ocean to the UK. Typically they've been worn by any subculture with salt on their chips: Mods, Skins, Sticksmen and Rocker-Billys. The video features a photographer, musician and fashion designer and keeps in touch with those creative aspects of subcultures: what you look like, what you're wearing and what you're listening to.
The BSA motorcycle in the film is really, really nice too.