Kenzo have gone from strength to strength under the stewardship of Carol Lim and Humberto Leon and they keep the bar high by commissioning this excellent short film by Gregg Araki as the campaign for AW15.
Gregg Araki is a major part of the New Queer Cinema movement; a term that came to the fore in the mid-nineties. He won the inaugural Cannes Film Festival Queer Palm award for his 2010 film Kaboom. This film, titled Here Now, is set in the world of Araki's film 'Nowhere' from 1997 which is the third in what is dubbed his Teen Apocalypse Trilogy.
The film itself takes the form of a series of conversations between an ensemble of actors all dressed in Kenzo. It makes it a very entertaining to watch. The clothes and the script clash in a slightly odd way almost to the point of distraction. The clothes are fun, light hearted and colourful and a lot of what goes on in the video is strong emotionally and deals with convoluted relationships and has someone's sister dressed as a nun. At the time of writing I'm unsure whether the nun's habit is part of the AW15 collection or not but needless to say this is stylish and engaging a fashion film as you will be likely to see this season.
- Seth Footring