Each season Levi’s Vintage Clothing aka LVC (sounds nice to say, go on say it out loud) dips in to the archive of their past season and Ickes out some nuggets of denim gold for your satisfaction. The fact that Levi’s have been worn by anyone with salt on their chips throughout their 150 or so years of trading means that they can pick an era like, say, mid 1940’s New York. Picture it, in the middle of the decade the art scene erupts in to a frenzy of shape and colour the kind which people’s parents and traditional critics hate. It’s called abstract expressionism and it’s art, dad.
The most famous of these artists today is undoubtedly Jackson Pollock but his contemporaries at the time were Clifford Still, Joan Mitchell and Barnett Newman. The influences were surrealism, jazz and a year zero mentality. So for Levi’s AW16 this is the snapshot in time that they've taken the 9th Street Exhibition which was a famous coming together of the minds of the time and on the scene.
Expect paint splatter, rip and repair, customisation and the feel of lived and worked in garments that have that classic Levi’s workwear aesthetic. The beauty of the Levi’s Vintage Clothing range is that it allows Levi’s to contextualise the clothes in a snapshot of time; they’re curated from an era and placed in a contemporary frame all for you, the dear consumer.
Check out the 9th Street collection at LVC (say it out loud).