Customisation is an increasing trend across all different aspects of menswear. Mens footwear brand MYSWEAR have taken that further and have installed an in store experience at Harrods that uses holographic technology to show you what the customisation will look like. As far as I know this hasn’t been done before in retail which is pretty exciting. Obviously this shows the user what their creation will look like so if there’s something not quite right or something that could be a little bit different you can do so before purchasing.
MYSWEAR, prior to changing the way that customers could perceive their shoes prior to having them customised, are known for their luxury customised sneakers. Check them out either at the Men’s Shoe Salon, Lower Ground Floor of Harrods or online at MYSWEAR. If you’re going to pop to Harrods though be sure to be quick as the holographic installation ends at the end of next week.