FRANCK MULLER SMELLS GREAT!
Designer watch brands that also embrace fragrances are nothing new – from Armani and Gucci to Guess and Dior, they’re all part of the lifestyle thing. And while diversifying can be good in tough times on the high street, it’s unlikely that many jewellers will consider a sideline in mainstream perfumery.
Then along comes something a little unexpected. Luxury Swiss, grand complications watch house Frank Muller has launched a complete collection of unisex perfumes to mark its 25th anniversary.
Each of the five fragrances has been inspired by a different timepiece – each scent is individual and created in the philosophy of the watch of the same name. The perfumers involved have used complex and rich combinations of fine, exotic, rare and high quality materials.
So, the collection comprises something for all tastes, from the pastel colours of a vibrant dial translating to uplifting woody, green notes of ‘Color Dreams’ to the sensual, oriental ‘Conquistador’ (my current favourite) inspired by the shape of the Contree Curvex watch. For intense oriental Aeternitas the perfumer was inspired by the most complicated timepiece in the world with 36 complications, and created a perfume that contains all the different fragrance families working together in harmony with cherry ever-present throughout the perfume, representing the eternal calendar capability of the watch.
All the gold-coloured flacons reflect the distinctive Franck Muller timepiece silhouette and designs, right down to the cap which mirrors the winder.
“I am delighted to be launching Franck Muller Perfume, bringing together two Masters of their respective fields, the union of the most creative worlds’ of Haute Horlogerie and Haute Parfumerie. A fitting partnership…” says Vartan Sirmakes, co-founder and CEO Franck Muller Group.
210€ - 75ml franckmullerperfume.com