MORE THAN A BARBER
Murdock London and CALM join forces training UK barbers in mental health first aid.
The 21st of January is a day widely acclaimed to be the most depressing day of the year. To counter this, leading British barbershop Murdock London is partnering with mental health charity, the Campaign Against Living Miserably (CALM), to help change the culture and stigma associated with discussing men’s mental health and help combat male suicide.
With 12 lives lost every day, suicide remains the biggest killer of men under the age of 45 in the UK. Research from CALM has revealed that 84% of men bottle up their emotions and are much less likely than women to consult a friend or family member if they’re going through a tough time, let alone reach out to a trained professional.
Many men feel more comfortable opening up to someone in a relaxed setting, someone who sits outside of their social circle. In partnering with CALM, Murdock London has made it a priority to make its barbershops an open space for discussion; training its barbers in mental health first aid which enables them to recognise the signs if a client is struggling with their mental health and understand how to listen, talk and refer them to CALM for further support if necessary.
Simon Gunning, CEO of CALM said: “Murdock are an exciting, socially-conscious brand and we’re delighted to be partnering with them. Working with brands like them allows us to continue supporting men who may be going through a difficult time in their lives. CALM works to create positive cultural change and with Murdock the barber’s chair is the perfect environment to start a conversation that might just save a life.”
CALM’s helpline currently takes in excess of 7,000 calls a month, each one costing £8 to answer. To match this, Murdock London is curating a CALMxMurdock gift set from its clean-label range, with £8 of each sales being donated to CALM. £1 of every in-store service will also be added to this donation.