Next step for a beautifully-conditioned beard is the Beard Oil (£19.99). The blend of argan, jojoba, avocado and almond oil work to hydrate and soften coarse and damaged beards. A little goes a long way; just work out from the roots. Longer or particularly bristly beards might benefit from a little extra taming, which is where the Beard Balm (£16.99) comes in. The musky mix of oils, beeswax and shea butter will not just style a beard (or hair) but also relieve itchiness or flaking about the neck (says Percy). Finally, to make sure that not a hair is out of place, there’s the handmade, tropical wood Beard Comb (£11.99) that’s sturdy and designed to cope with beards at least one inch long.
So, no need to be a weirdy beardy, just a beautiful one.