The Gentleman Floris
By Belinda Morris
In 1951 Floris – perfumers since 1730 – introduced a new men’s fragrance which took the name from the number of the Floris shop in Jermyn Street: No 89. A woody scent (sandalwood, cedarwood and vetiver) with floral undertones and a hint of spicy nutmeg, it soon gathered devoted fans – one notable devotee being Ian Fleming. That alone should have you interested I would have thought…
Anyway, over 60 years’ later No 89 has maintained its iconic status in the world of men’s fragrance (let alone in Floris’ world) and this summer has cemented its position further with a range of eight grooming products – all with the subtle, yet unmistakable hint of No 69. The Gentleman Floris covers every aspect of a man’s morning routine from face scrub and wash to post-shave moisturising and eye cream.
While the products in the line are not making any grand promises along the lines of turning back the clock, what they will do is cleanse, protect, nourish and generally care for your skin thanks to a combination of skincare expertise and mother nature. Ingredients such as willow, hops and oats soften as well as cleanse in the Face Wash (£20 – 150ml) for instance; the Shave Cream (£20 – 100ml) has coconut and olive oil for a smooth finish while aloe vera and chamomile soothe and the Eye Cream (£30 – 15ml) has been formulated with cucumber, arnica and extract of willow, blackcurrant and borage to revive the delicate eye area.