PUMA AND PEPSI CELEBRATE 50 YEARS OF SUEDE
Global sports brand PUMA and pop culture’s cola Pepsi® announce an exclusive collaboration that celebrates 50 years of the iconic PUMA Suede. The anniversary collection has seen the all-time favorite sneakers reimagined in unique iterations by artists, designers and creators.
Dating back its origins to the late 1800s, Pepsi celebrates decades of influencing culture and changing the game #ForAllTime. For 120 years, Pepsi has been inextricably linked to and a leader in pop, music and culture. With huge visibility among athletes, pop icons and musicians around the world, Pepsi has firmly rooted its influence across generations. In the same light, the PUMA Suede has engrained its status in sport and street culture history as the sneaker #ForAllTime.
The Suede 50 PUMA x PEPSI collection is timeless classic meets contemporary cool. The sneakers feature a velvety suede upper with classic Pepsi-Cola script logo in white and blue over a tone-on-tone Formstrip atop a transluscent midsole. The Pepsi logo in silver is debossed on the heel while PUMA and Pepsi branding are stitched on the sneaker tongue. The Suede 50 PUMA x PEPSI sneakers come in two colorways featuring the Pepsi brand colors, Clean Blue-Puma Silver and Puma Black-Puma Silver. To complete the look, the collection includes a PUMA x PEPSI Pant, Tee and Hoodie in complimenting colors of blue, red, grays and white.
Iconic in more ways than one, the Suede 50 PUMA x PEPSI collection will be available globally on PUMA.com,