GOING FOR GOLD by Belinda Morris
Gold is an anti-oxidant and has anti-inflammatory properties, so gold-infused skincare products, can, for some, calm redness, soothe acne flare-ups and protect against free radicals that cause sun damage and wrinkles. There’s no evidence to suggest that as an additive it does it any better than other well-used ingredients, so unless you simply like the idea of 24ct grooming, it’s probably not worth shelving out sqillions on it.
However, these two recent arrivals on the market, do a decent job without breaking the bank.
MANUKA DOCTOR GOLD DUST FIRMING SERUM
£29.99 – 30ml
If winter has left your skin feeling dry, taut and rather tired looking, it might be time to think about using a serum, as well as your usual moisturizer. The idea of a serum is that the molecules of the active ingredients are small enough to penetrate deep into the skin and do their thing.
In addition to the honey-related ingredients like purified bee venom, Manuka honey and mineral and vitamin-rich propolis, Manuka Doctor’s version contains colloidal gold, which helps to lock-in moisture and keep skin firm by maintaining its collagen.
Available from www.manukadoctor.com
EYE MASK – embedded with 24 kt gold
So, if you’re in the market for an effective eye-mask (a long-haul flight ahead of you maybe, or perhaps the mornings are getting just a little too light for your liking), you could make it do double duty. Proskins make a range of ‘Gold Dermawear’ products that have anti-ageing properties thanks to 24kt gold encapsulated in the yarn.
When worn the effect is to increase the skin cells’ production of hyaluronic acid, which in effect moisturizes the skin, increases elasticity and so avoids wrinkles. The mask also helps by protecting the skin from free radicals, which are responsible for the ageing effect.
If sceptical is your middle name, at the very least the mask feels great to wear (it’s very soft and barely feel it’s there) and it’s a very good black-out!
Available from proskins.com