Northern Soul by Pretty Green
Inspired by the Northern Soul dance movement that emerged in Northern England in the late 1960's, and the music and fashions of Tamla Motown, Pretty Green are launching a new campaign shot by renowned Northern Soul photographer Brian Cannon who's work can also be currently seen in an exhibition at the Pretty Green store on Carnaby Street.
Young Mod’s would travel from near and far to dance halls like the Twisted Wheel, Golden Torch and Wigan Casino. Competition grew amongst DJ’s to find fresher more exciting tracks imported from the US.
A feel good, living for the weekend mentality was deep rooted in Northern Soul, it was a moment of escapism and a time when the youth of Britain could forget the bleak day-to-day life and lose themselves in the chaos and the music.
Mod’s would customize their parkas in a tribal way, painting their city names and union jacks on the backs of their fishtail parkas as a statement of belonging and a sign of where they were from. This season in homage to the movement Pretty Green are customising parkas in a similar way, reinforcing the soulful history of the originals.
Key pieces pieces this season include a reverse Fair Isle crew neck with a pattern inspired by a jumper worn by Marvin Gaye back in the 70s. Geometric print plays a big part in this collection with several designs developed from similar styles worn by black soul and Motown artists in the late 60s.