Australian Label P.A.M Launches on Matchesfashion.com
P.A.M (also known as Perks and Mini) is a lifestyle label based in Melbourne, Australia, owned by husband-and-wife team Misha Hollenbach and Shauna Toohey. Their artistic designs are a subversive response to high-end runway productions, and have been much coveted by artists and creatives alike. P.A.M.'s collections feature bespoke graphic prints, drawing on the designers' creative backgrounds – proudly emblazoning them onto graphic tees and sweaters to create forward-thinking label, innovative and highly wearable streetwear.
For Spring Summer 2018 the brand infuses iconography from ancient Greece as well bold use of primary colour blocking onto technical shell suit fabrics. Core pieces such as jersey tracksuits and separates have been updated with different variations on the P.A.M logo as well as bold use of new slogans for the season. Clashing colours are a key theme to a collection that conveys a retro sportswear vibe – key pieces include a modern take on the rubgy sweater, shell fabric – side stripe joggers and a bold blue, green and yellow shell bomber jacket.