Launching at Harrods: Peter Millar
American label Peter Millar has launched this season in Harrods. No mean feat for a debut collection but Peter Millar is not a new brand but rather new to these shores. The brand has been around for just over a decade in the U.S. where they are known for a casual sportswear style.
From the lookbook images the collection definitely has one of those All American vibes to it. The words New England country club get applied to a lot of things which are both from the U.S. and luxury but they apply here. Check blazers, hardy looking jackets and outdoorsy looking trousers make up the most of the collection and look to be a staple with a certain kind of well heeled west London gentleman.
To coincide with their launch in the U.K. they have created a new collection; European fits and all that kind of stuff. Specifically the fit is a little slimmer and the general ideas are a bit more exciting. As well as Harrods they are stocked on Mr Porter and had a sportswear collection which launched with Mr Porter Sport.
If you're wondering what the deal is there then the brand has positioned itself as a bit of a golf lifestyle brand. Don't think that it's all arglye-print plus fours because it's not; there's a very sensible and subdued feel to the collection which is simultaneously technically astute.