Topman have launched this year's, and their second ever, Open Shoot with Raleigh Ritchie who is a singer/song writer and stars in Game Of Thrones. The idea behind the Open Shoot is that it links audiences, in this case both Topman's and Raleigh Ritchie's, through the internet and in real life. They achieve this by creating a short film using members of these audiences as the cast and crew. Raleigh Ritchie does all the fancy stuff like creative direction.
This will be Ritchie's first stab at directing and the premise is inspired by the track 'Cowards' which is taken from his debut album. The song will be rearranged to fit the film as the final score. Topman TV will be creating six short documentary clips that will cover the making of, behind the scenes and the fan input of the Open Shoot, this will then let the fans look back and go "hey mum look at this".
Premiering in August the film will round off the project and will be presented by Raleigh Ritchie to an audience of fans and contributors. Alongside that will be content centred around the clothes and outfits worn in the film.
More information is available at Topman.